Wounded Warrior Project Campaign

With the recent scandal revolving the Wounded Warrior Project's allocation of funding, I design a campaign that brought the trust back to the company. I used two images of a soldier in uniform and in civilian clothes. The image with the uniform always features statistics on PTSD and the civilian clothed image always has the testimony from the soldier about the care they have received from the WWP. I chose a more traditional and more sophisticated serif type because serifs tend to seem more honest. For the same reason, I decided to use white for the background. I wanted to design a campaign where civilians and military members can make a personal connection with the individual we feature.

Instillation for sliding doors

This magazine spread opens up. The interior is shown below.

Single page magazine ad

Photo credit: Ashley Cochran

You may also like